Generative Engine Optimisation (GEO) for ChatGPT: A Practical Introduction to Getting Recommended
Live on Tuesday, 25th August | 10:00AM
Your customers have stopped searching and started asking. The brands winning right now aren't the ones ranking first - they're the ones ChatGPT names first.
Buyers have quietly changed how they find suppliers. Instead of scrolling through search results, they’re asking ChatGPT for recommendations and choosing from the few brands it suggests.
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That shortlist is now the market. If your business isn’t on it, you’re invisible at the moment buying decisions are made.
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Traditional SEO alone won’t get you there. AI platforms don’t rank pages — they recommend brands they trust based on entities, authority, structure and corroborating signals.
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In this free 45-minute session, Konrad Szymaniak, founder of Szymaniak Digital, explains how ChatGPT selects the brands it recommends and shares practical steps you can implement immediately to improve your AI visibility.
What You’ll Learn
How ChatGPT actually chooses which brands to recommend. The retrieval and synthesis steps that decide whether your name appears in an answer – explained without the jargon.
Why strong SEO rankings don’t guarantee AI recommendations. The specific gap between “Google can find you” and “ChatGPT will vouch for you”, and what closes it.
Prompt Portfolio Mapping: finding the questions that actually matter. How to identify the buying-intent prompts your customers are really typing, and build a measurable prompt set around them.
The five content structures LLMs consistently prefer to cite. Formatting, chunking and answer-shaped writing that makes your pages easy to lift, quote and attribute.
Entity and corroboration signals: being verifiable, not just visible. Why third-party mentions, consistent entity data and off-site corroboration drive recommendation more than on-page content.
How to measure your AI visibility – and prove it to your board. Introducing the AI Recommendation Score: how to benchmark where you stand, track movement, and report it credibly.
The technical foundations most sites are quietly failing. Agent accessibility, token optimisation, and audit data decisions that determine whether AI systems can use your content at all.
A practical 90-day GEO action plan. The prioritised sequence of work – what to do in month one, month two and month three – so you leave with a plan, not a to-do list.
YOUR INSTRUCTOR
Konrad Szymaniak
Enterprise AI SEO Consultant – Founder & Director @ Szymaniak Digital
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Konrad is the founder of Szymaniak Digital, a UK-based enterprise SEO and AI search consultancy working with brands that need to be found – and recommended – in an environment where the answer arrives before the search results do.
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He works with senior marketing teams on Generative Engine Optimisation, Answer Engine Optimisation and enterprise search strategy, and is the author of the A.G.E.N.T. Framework, a structured methodology for building and measuring brand visibility inside AI assistants and agentic search systems.
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His work is research-first and outcome-led: developing proprietary measurement including the AI Recommendation Score and Prompt Portfolio Mapping, and publishing ongoing analysis of how generative platforms select, cite and attribute the brands they surface. He writes regularly for senior marketers on what is actually changing in search – and, just as importantly, what isn’t.
