Continuously Synced with Real-Time Search Data. With the help from our data partners and SearchBERT.
The Category Leaderboard
Category leaders dominate visibility across Google and AI search, while leading brand demand in their respecitve category.
Select Your Category
See which brands win in Google Search, own AI recommendation, and lead demand in their category. Choose a market to see real-time competitive rankings based on Google Search visibility, brand & category demand, and AI recommendation score.
What is a category leaderboard?
Discovery is changing. Buyers and customers no longer research in one channel… they search Google, ask AI, and check what’s trending in their category all at the same time.
A Category Leaderboard shows you which brands are winning across all discovery channels simultaneously.
Three discovery signals that matter:
Google Search Visibility
Organic ranking strength for high-intent keywords in your category. Brands that rank at the top capture the first wave of customer research.
Brand & Category Demand
Direct search volume for branded keywords within the specific category. This measures whether customers are actively looking for you by name while researching solutions in your category… the strongest signal of market trust and mindshare.
AI Recommendation Score
How often your brand is cited as a trusted source in AI Overviews, ChatGPT, Perplexity, Claude, and other AI systems. As AI grows, citation frequency is becoming the primary discovery channel.
The Category Leadership Score combines all three to show you who’s actually winning customer acquisition in a multi-channel discovery landscape.
How category leadership is measured?
Each leaderboard tracks 100,000+ high-intent keywords/queries in its category across three data sources:
Google Search
Organic rankings and CTR-weighted visibility scores based on current SERP positions and intent.
Brand & Category Demand
Monthly UK search volume for branded keywords, isolating category-specific mindshare.
AI Recommendation
Frequency of brand mentions across five major AI interfaces (ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini).
All three are ranked independently, then weighted to reflect where discovery is actually happening:
- 40% AI (growth channel)
- 30% Google (current channel)
- 30% brand (trust channel).
Lower scores = stronger positions. Rank 1 wins.
Why category leadership matters now?
Brand discovery has fragmented. A brand can rank #1 in Google but be invisible in AI. It can dominate brand searches but lack Google presence. It can lead AI citations but have weak SERP visibility.
The brands winning category leadership understand all three channels and optimise across them simultaneously. Category leaderboard gives you the competitive intelligence to see where you stand across all of them… and where the gaps are.
Synced daily using SearchBERT. Data-driven. No voting, no surveys, no guesswork.
Konrad's Statement..
“We work with brands every week who dominate awareness but vanish the moment someone starts searching.
Big TV budgets. Millions of impressions. Zero presence in the moments that actually convert.
That’s not category leadership. That’s awareness without friction… brand recognition that doesn’t translate to customer acquisition.
Discoverability and demand are inseparable. Google and AI surface what the internet already endorses. They reward brands that are talked about, recommended, cited across the web… not just brands that are loud.
If your organic rankings are strong but nobody’s searching for you by name, you’re not winning. If your PR and creative aren’t building direct demand, you’re not winning. Visibility without pull is just noise.
Category leaders win both. They’re discoverable when customers search. And customers search for them because they’re trusted, recommended, and earning mentions that matter.
Discovery without demand is wasted visibility. Demand without discovery is wasted trust. Together, they’re what actually drives category leadership.”
From #24 to 18# (+6)
Domain: axa.co.uk
From #72 to 80# (-8)
Domain: quoteradar.co.uk
| # | Domain | Google Search Visibility (pos score) | Brand & Category Demand SV (brand demand score) | AI Recommendation Score (Share of Voice) | Category Leadership Score |
|---|---|---|---|---|---|
| 1 | moneysavingexpert.com | 3 | 5 | 4 | 4 |
| 2 | comparethemarket.com | 11 | 1 | 6 | 6 |
| 3 | moneysupermarket.com | 9 | 3 | 10 | 7.6 |
| 4 | gocompare.com | 14 | 2 | 9 | 8.4 |
| 5 | which.co.uk | 8 | 9 | 11 | 9.5 |
| 6 | uswitch.com | 13 | 6 | 14 | 11.3 |
| 7 | theaa.com | 7 | 22 | 8 | 11.9 |
| 8 | aviva.co.uk | 16 | 11 | 12 | 12.9 |
| 9 | rac.co.uk | 5 | 32 | 5 | 13.1 |
| 10 | admiral.com | 20 | 6 | 17 | 14.6 |
| 11 | postoffice.co.uk | 4 | 41 | 3 | 14.7 |
| 12 | confused.com | 18 | 17 | 16 | 16.9 |
| 13 | lv.com | 24 | 14 | 20 | 19.4 |
| 14 | saga.co.uk | 15 | 26 | 19 | 19.9 |
| 15 | hastingsdirect.com | 26 | 8 | 26 | 20.6 |
| 17 | reddit.com | 1 | 72 | 1 | 22.3 |
| 16 | autotrader.co.uk | 2 | 69 | 2 | 22.1 |
| 18 | axa.co.uk | 21 | 26 | 25 | 24.1 |
| 19 | coop.co.uk | 12 | 49 | 15 | 24.3 |
| 20 | tescoinsurance.com | 34 | 9 | 30 | 24.9 |
| 21 | allianz.co.uk | 29 | 22 | 28 | 26.5 |
| 22 | askmid.com | 52 | 3 | 27 | 27.3 |
| 23 | adrianflux.co.uk | 25 | 17 | 37 | 27.4 |
| 24 | telegraph.co.uk | 6 | 80 | 7 | 28.6 |
| 25 | mib.org.uk | 40 | 26 | 23 | 29 |
| 26 | toyota.co.uk | 17 | 54 | 21 | 29.7 |
| 27 | money.asda.com | 22 | 52 | 22 | 31 |
| 28 | finder.com | 23 | 42 | 34 | 33.1 |
| 30 | sainsburysbank.co.uk | 27 | 42 | 33 | 33.9 |
| 29 | nfumutual.co.uk | 30 | 25 | 43 | 33.7 |
| 32 | 1stcentralinsurance.com | 46 | 22 | 36 | 34.8 |
| 31 | standard.co.uk | 10 | 86 | 13 | 34 |
| 35 | dayinsure.com | 43 | 35 | 31 | 35.8 |
| 33 | cuvva.com | 39 | 26 | 40 | 35.5 |
| 34 | acorninsure.co.uk | 44 | 11 | 48 | 35.7 |
| 36 | ageas.co.uk | 35 | 32 | 41 | 36.5 |
| 37 | quotemehappy.com | 57 | 13 | 39 | 36.6 |
| 38 | thisismoney.co.uk | 19 | 80 | 18 | 36.9 |
| 39 | sterling-insurance.co.uk | 36 | 32 | 44 | 38 |
| 40 | quotezone.co.uk | 33 | 36 | 45 | 38.7 |
| 41 | esure.com | 56 | 14 | 47 | 39.8 |
| 42 | trading.ageuk.org.uk | 38 | 55 | 32 | 40.7 |
| 43 | churchill.com | 51 | 17 | 51 | 40.8 |
| 44 | swinton.co.uk | 45 | 26 | 49 | 40.9 |
| 45 | elephant.co.uk | 60 | 42 | 29 | 42.2 |
| 46 | moneyexpert.com | 41 | 38 | 50 | 43.7 |
| 47 | carveto.co.uk | 31 | 86 | 24 | 44.7 |
| 48 | motoreasy.com | 37 | 38 | 58 | 45.7 |
| 49 | everywhen.co.uk | 32 | 50 | 53 | 45.8 |
| 50 | johnlewismoney.com | 42 | 59 | 42 | 47.1 |
| 51 | brieflycover.co.uk | 55 | 55 | 38 | 48.2 |
| 51 | rias.co.uk | 64 | 14 | 62 | 48.2 |
| 54 | marshmallow.com | 47 | 42 | 54 | 48.3 |
| 51 | car.co.uk | 28 | 86 | 35 | 48.2 |
| 55 | carmoney.co.uk | 49 | 38 | 59 | 49.7 |
| 56 | onecallinsurance.co.uk | 65 | 17 | 63 | 49.8 |
| 57 | policyexpert.co.uk | 59 | 17 | 68 | 50 |
| 58 | mustard.co.uk | 48 | 61 | 52 | 53.5 |
| 59 | achoiceinsurance.co.uk | 53 | 47 | 61 | 54.4 |
| 60 | onesureinsurance.co.uk | 74 | 50 | 46 | 55.6 |
| 61 | swiftcover.com | 68 | 26 | 72 | 57 |
| 62 | nutsaboutmoney.com | 54 | 69 | 56 | 59.3 |
| 63 | tiger.co.uk | 62 | 64 | 57 | 60.6 |
| 64 | simplyquote.co.uk | 61 | 64 | 60 | 61.5 |
| 66 | bymiles.co.uk | 69 | 55 | 64 | 62.8 |
| 67 | diamond.co.uk | 71 | 42 | 73 | 63.1 |
| 65 | carcliq.co.uk | 50 | 86 | 55 | 62.8 |
| 68 | stellantisfinancialservices.co.uk | 63 | 66 | 65 | 64.7 |
| 69 | drivingtesttips.biz | 67 | 55 | 78 | 67.8 |
| 71 | insuredaily.co.uk | 76 | 52 | 76 | 68.8 |
| 70 | fairinvestment.co.uk | 66 | 71 | 69 | 68.7 |
| 72 | myfirst.com | 73 | 59 | 75 | 69.6 |
| 73 | compareni.com | 58 | 86 | 66 | 69.6 |
| 74 | brumble.co.uk | 70 | 78 | 70 | 72.4 |
| 75 | fordinsure.co.uk | 77 | 63 | 77 | 72.8 |
| 76 | pocketwise.co.uk | 79 | 80 | 67 | 74.5 |
| 77 | motor-insurance.co.uk | 93 | 37 | 91 | 75.4 |
| 78 | homeapproved.co.uk | 72 | 86 | 71 | 75.8 |
| 79 | cleangreencars.co.uk | 75 | 76 | 79 | 76.9 |
| 80 | quoteradar.co.uk | 78 | 80 | 74 | 77 |
| 81 | newdriver.wearemarmalade.co.uk | 90 | 47 | 92 | 77.9 |
| 82 | officefile.co.uk | 83 | 68 | 84 | 78.9 |
| 83 | mailfinance.co.uk | 81 | 76 | 80 | 79.1 |
| 84 | primeinsuranceuk.co.uk | 89 | 66 | 82 | 79.3 |
| 85 | savemoremoney.com | 82 | 74 | 83 | 80 |
| 87 | whichcarinsurance.co.uk | 91 | 61 | 88 | 80.8 |
| 86 | switcha.com | 80 | 74 | 86 | 80.6 |
| 88 | carinsuranceplus.co.uk | 84 | 80 | 81 | 81.6 |
| 89 | lowquotes.com | 88 | 72 | 85 | 82 |
| 90 | comparemore.com | 86 | 80 | 87 | 84.6 |
| 91 | insurance.aon.co.uk | 85 | 78 | 90 | 84.9 |
| 92 | uaecompare-test.sostec.co.uk | 87 | 86 | 89 | 87.5 |
| 93 | comprehensivecarinsurance.co.uk | 92 | 86 | 93 | 90.6 |
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