Fractional SEO Director & Interim Head of SEO.

Since 2019, Konrad Szymaniak has redefined industry standards, delivering tailored, innovative SEO strategies that position corporations as leaders in their sectors through deep expertise and unwavering commitment. Enterprise SEO is one of the most complex and challenging areas in digital marketing, with no one-size-fits-all solution.

When I lead teams, I navigate intricate organisational structures, engaging with multiple departments to ensure they understand their influence on SEO. Continuous education and collaboration are key. For instance, when a custom CMS isn’t delivering results, or a new dev team lacks SEO knowledge, I step in to bridge those gaps. I speak the language of the C-suite, focusing on market share, competitors, and metrics that truly move the needle.

As a director and fractional Head of SEO, my expertise lies in building scalable processes for large digital marketing and content teams. I identify issues, propose solutions, and provide detailed implementation plans, ensuring continuous optimisation. Key elements of my approach include:

• Decision trees: mapping tasks to the right individuals, ensuring each role across the organisation contributes to the full funnel, not just SEO.

• Creating scoring systems to measure each action’s impact on SEO performance.

• Strategic analysis and SEO reviews for established, authentic brands, especially e-commerce.

• Detailed audits of product clusters/categories.

• Quarterly content audits for consistent optimisation.

Fractional SEO professionals like myself succeed where agencies often fall short. Agencies tend to delegate tasks to juniors, missing the hands-on involvement of senior experts.

With me, it’s personal. I don’t operate at the same scale as an agency, but that’s intentional. I’m selective about my clients because I work closely with large teams who can execute recommendations, implement changes, and secure stakeholder buy-in. My tailored, hands-on approach ensures that solutions are not only recommended but fully integrated into the business for lasting success.