SERP Feature Trends: A March 2025 Analysis
Understanding Google’s Search Engine Results Page (SERP) features is essential for SEOs and digital marketers striving to maximise organic visibility. At Szymaniak Digital, we continuously track these features to identify trends and opportunities. Below, we break down key insights from our analysis of SERP feature occurrences between 2nd March and 1st April 2025.
Key Takeaways from March 2025 SERP Feature Data
Organic Results Still Dominate, But With Variability
Organic listings maintained a 100% presence across all analysed SERPs, underscoring their continued importance.
However, fluctuations in market summary boxes, knowledge graphs, and local packs suggest Google is actively adjusting how it presents information.
“People Also Ask” & Related Searches Drive Query Refinement
“People Also Ask” (PAA) boxes appeared in an average of 72% of queries, reflecting Google’s commitment to refining user intent.
“Related Searches” remained consistently high, exceeding 91% throughout the period, highlighting its role in guiding search journeys.
Visual and Video Features Maintain Strong Presence
Google Images appeared in an average of 61% of search results, though daily fluctuations ranged between 57% and 72%.
Video results maintained an average presence of 20%, reinforcing the importance of multimedia optimisation in search strategies.
Paid Search & Shopping Features Expand
Paid search results, including shopping ads and commercial units, appeared in 20%-22% of searches, reinforcing Google’s focus on monetisation.
“Popular Products” and “Shopping” listings saw steady growth, further emphasising the necessity of optimised product feeds and structured data.
Local SEO Remains Essential for Businesses
“Local Pack” visibility ranged from 19% to 23%, making Google Business Profile (GBP) optimisation a critical component of local search strategies.
“Google Reviews” and “Third-Party Reviews” appeared in many results, reinforcing the growing importance of trust signals.
Featured Snippets & Knowledge Graph Insights
Featured Snippets surfaced in 19%-22% of queries, making them a valuable asset for brands aiming for position zero.
Knowledge Graph panels fluctuated between 57%-74%, reaffirming their significance in brand and entity visibility.
March 2025 SERP Feature Volatility Data Visualisation
Order From Left (AI Overview) to Right (Top Sights Item)
How Can You Leverage March 2025 SERP Feature Volatility Insights?
- Optimise for PAA and Related Searches
Structure content to answer common user questions, increasing visibility in these high-impact SERP features.
- Strengthen Visual & Video SEO
Implement robust image and video SEO strategies, including optimised alt text, structured data, and video transcripts.
- Prioritise Local SEO Efforts
Maintain accurate NAP (Name, Address, Phone) information, encourage customer reviews, and optimise GBP for maximum impact.
- Prepare for AI-Driven SERPs
Google’s AI-generated overviews are evolving, making structured data, entity-based content, and authoritative sources more crucial than ever.
SERP Feature Volatility Changes: Final Thoughts
The SERP landscape continues to shift, presenting both challenges and opportunities. By analysing these trends and adapting SEO strategies accordingly, brands can secure and expand their organic reach.
At Szymaniak Digital, we stay ahead of the curve, ensuring our clients capitalise on SERP developments for sustainable organic growth. If you’re looking for expert guidance in navigating these changes, let’s connect!
