Enterprise SEO Consultant.
Konrad Szymaniak, our founder, is your trusted Enterprise SEO Consultant & Fractional Head of SEO, fully committed to driving your organic search success.
Enterprise SEO Consultant
Konrad Szymaniak, a Senior Enterprise SEO Consultant, has been hand-picked by top corporations like Sports Direct and Southampton Business School to deliver multidisciplinary enterprise-level SEO consulting services.
Why Hire Konrad Szymaniak, Your Go-To Enterprise SEO Consultant?
- • Alignment between SEO and corporate goals.
- • Actions that deliver impact, such as traffic, conversions, and revenue.
- • A nuanced approach for websites targeting different markets.
Since 2019, Konrad Szymaniak has redefined industry standards, delivering tailored, innovative SEO strategies that position corporations as leaders in their sectors through deep expertise and unwavering commitment. Enterprise SEO is one of the most complex and challenging areas in digital marketing, with no one-size-fits-all solution.
When I consult, I navigate intricate organisational structures, engaging with multiple departments to ensure they understand their influence on SEO. Continuous education and collaboration are key. For instance, when a custom CMS isn’t delivering results, or a new dev team lacks SEO knowledge, I step in to bridge those gaps. I speak the language of the C-suite, focusing on market share, competitors, and metrics that truly move the needle.
As a consultant and fractional Head of SEO, my expertise lies in building scalable processes for large digital marketing and content teams. I identify issues, propose solutions, and provide detailed implementation plans, ensuring continuous optimisation. Key elements of my approach include:
• Decision trees: mapping tasks to the right individuals, ensuring each role across the organisation contributes to the full funnel, not just SEO.
• Creating scoring systems to measure each action’s impact on SEO performance.
• Strategic analysis and SEO reviews for established, authentic brands, especially e-commerce.
• Detailed audits of product clusters/categories.
• Quarterly content audits for consistent optimisation.
Enterprise SEO Consultants like myself succeed where agencies often fall short. Agencies tend to delegate tasks to juniors, missing the hands-on involvement of senior experts. With me, it’s personal. I don’t operate at the same scale as an agency, but that’s intentional. I’m selective about my clients because I work closely with large teams who can execute recommendations, implement changes, and secure stakeholder buy-in. My tailored, hands-on approach ensures that solutions are not only recommended but fully integrated into the business for lasting success.
Konrad's Key Highlights
• Strategized the URL structure for descriptive keywords (URL Inspection tool)- robots.txt file to block Googlebot’s access to problematic URLs, adding nofollow attributes and trimming unnecessary parameters.
• Implemented content duplication procedures across the search department- rel=” canonical” HTTP header or removing duplicates with 301 Redirects to the optimised content version, plus sitemap submissions in place.
• Led Executive Education SEO Market Entry via consultancy projects, collaborating closely with project managers and maintaining direct communication with the Business School Director, ensuring timely technical support and project success.
• Managed the exploratory analysis procedure of collected data, presenting findings across relevant departments, including those outside the marketing department.
• Successfully led, and consulted with a team of 6 in analysing competitors’ website content, implementing Technical, On-Page, and Off-Page SEO strategies using tools such as SEMrush, Screaming Frog, MOZ Site Explorer, Google Trends, Majestic, Similarweb, and various premium tools and Chrome extensions. The result was a remarkable 17.5% increase in organic traffic and achieving a top 5 ranking in SERPs for target keyword clusters, as evidenced in quarterly performance presentations.
Frasers Group - Sports Direct
• Improved, tested and executed the workflow of planning the ‘topic to intent’ mapping optimisations – using Botify, Pi Datametrics, SEMrush, Screaming Frog, and Sistrix Konrad created a customised framework for the Sports SEO dept. (16 people).
• Led both key communications and contributed to a 6.4% increase in Sports Direct’s Visibility Index- resulting in ‘Euro 2024’ clusters without cannibalising SERPs.
• Measured the impact of Brand Bidding (PPC) on attributing SEO effectiveness to the Head of SEO, and Initiated the preparation for SGE (AI Overviews) via VPN subscriptions – content gap investigation and planning for conversational AI SEO.
• Managed a new ‘automated redirect mapping’ approach for large-scale migrations (100,000 URLs min.) using tailored Python scripts in Google Collab (ML for Sheets), and implemented page-relevant Structured Data for Sports Direct UK and International sites.
• Communicated across SEO dept. (32 people) about maximising time efficiency with tailored Python Scripts – 10 scripts for different purpose (SERPs analysis, PAA extraction, Redirect Mapping, Competitors LPs N-Grams, etc.).
Value-Focused Enterprise SEO Consultant
The Marketing/SEO department in large organisations is unique – while there are managers who truly know their stuff, the rest of the team, including execs, grads, and interns, often require significant training.
As a consultant, having a clear understanding of the unique challenges the department faces is crucial to delivering value. Open and transparent communication is key in navigating this multi-layered process and securing the necessary buy-in from all stakeholders.
Large-Scale, Enterprise SEO Consulting
When consulting with the Head of Marketing, their feedback often sounds like:
- “We need to get the devs to implement changes, but that usually takes months.”
- “We have to liaise with brand and content teams to ensure they follow SEO guidelines.”
- “We need to work with trading teams (e-commerce related) to address broken links or implement redirects.”
- “We collaborate with external partners – consultants like Konrad – for best practice advice.”
- “We need to coordinate with CRO, CRM, PPC, Organic and Paid Social, and Commercial teams to ensure the site offers a user-friendly interface, tracks data effectively, and supports the entire customer journey (not just search). And we also need updates on whether we’re still even buying these types of products from brands anymore (from the commercial team).”
This is where I step in. I provide clear, actionable processes that drive both healthy ROI and sustainable organic growth. By addressing each of these challenges head-on, I help Marketing/SEO departments navigate the complexities of large organisations with confidence and efficiency.
