Szymaniak Digital (The SEO Consulting Firm created by Konrad Szymaniak) has always been dedicated to helping corporations succeed, and our latest success story is in eCommerce SEO. Konrad’s eCommerce knowledge was leveraged when he was hired by Frasers Group as an ‘A/B Testing Senior SEO Consultant & Partner’ for both Sports Direct and Evans Cycles sites with the aim of improved SEO performance over time.
In this blog post, we’ll share the details of how Konrad worked with Frasers Group, highlighting the power of user intent in eCommerce. Read on to discover the story behind this remarkable achievement.
Partnering with Szymaniak Digital
At Szymaniak Digital, we understand that eCommerce SEO can be challenging for businesses without the necessary expertise. We believe in working closely with our clients (Konrad is your go-to SEO Consultant at any given time) to develop bespoke eCommerce SEO strategies that meet their unique needs.
In our partnership with Frasers Group, Konrad took the time to understand possible top-influencing factors for ranking drops.
Konrad’s approach involved researching existing and new keywords, search demand, site architecture, optimising on-page elements, advising on user intent-matching copy, and internal linking. Konrad implemented the SEO strategy and closely monitored progress to ensure we were on track to achieve our shared goals.
The result was an impressive improvement in key-category page rankings, increased ‘commercial-intent’ online traffic, leading to optimised conversions for Frasers Group. Our success story demonstrates the power of eCommerce SEO, and we’re proud to have played a part in our client’s growth.
At Szymaniak Digital, we’re passionate about helping eCommerce brands achieve their goals and delivering measurable results.
Crafting a Bespoke eCommerce SEO Strategy
At Szymaniak Digital, we believe that a successful eCommerce SEO strategy begins with a deep understanding of the business’s unique needs. In our partnership with Frasers Group, Konrad Szymaniak worked closely with the Head of SEO to understand the story behind the data and overall lower organic search performance.
Konrad single-handedly identified key challenges that needed to be addressed. To craft a bespoke eCommerce SEO strategy, Konrad researched the ‘why’ behind Frasers Group’s SEO department struggles.
If you’re looking to test, and enhance your eCommerce business online presence and drive growth, Szymaniak Digital can help. Konrad’s tailored eCommerce SEO strategies deliver measurable results and are designed to meet your unique needs and goals.
Frequently Asked Questions
How long does it take to see results from eCommerce SEO?
SEO is a long-term investment, and it can take anywhere from a few weeks to several months to see significant results. However, the benefits of eCommerce SEO can be long-lasting and impactful.
How much does eCommerce SEO cost?
The cost of eCommerce SEO varies depending on the business’s needs and goals. At Szymaniak Digital, we offer bespoke solutions designed to fit your budget.
Can you guarantee results with eCommerce SEO?
While we cannot guarantee specific results, we have a proven track record of delivering impressive results for our clients. Our tailored eCommerce SEO strategies are designed to meet your unique needs and goals and deliver measurable results.
Implementing eCommerce SEO
At Szymaniak Digital, we follow a step-by-step process when implementing eCommerce SEO for our clients. Our approach involves researching relevant keywords, optimising on-page elements, creating engaging content, and building quality backlinks.
We work closely with our clients to understand their business goals and tailor our strategy accordingly. Our team of SEO experts ensures that all technical aspects of SEO are taken care of, including website structure, sitemap, and robots.txt.
We also place a strong emphasis on creating high-quality content that resonates with your target audience and attracts organic traffic. Finally, we use various analytics tools to monitor progress and make necessary adjustments to our strategy.
Our implementation of eCommerce SEO has helped many of our clients achieve significant results, including higher website rankings, increased online traffic, and improved conversion rates.
Contact us today to learn more about how we can help your business achieve its online goals.
If you have enjoyed this article, why not explore the Bournemouth SEO consultant services offered by Konrad Szymaniak, especially if you’re based in Bournemouth?